Make Water Work Podcast Featuring Mike McGill

Episode 9: Mike McGill - Communicating Through Crisis

Mike McGill, a former CNN producer turned water utility communicator, joins Isaac and Megan to unpack what utilities get wrong about communication, and how they can get it right before a crisis hits. Drawing from decades in crisis communication, Mike explains how proactive messaging protects reputations, why transparency is strategic, and how small utilities can punch above their weight.